China Thirsty for BC Water,
Investors Buy Up
Sources
Updated: 2015-03-07 02:26
By WANG RU(China Daily Canada)
http://usa.chinadaily.com.cn/world/2015-03/07/content_19743180.htm
Bottles of imported water line a supermarket shelf in
Xuchang city, Central China's Henan province,
April 6, 2013. The premium bottled water market is
booming on concerns over water safety and as
consumers have more money.
[Photo Geng Guoqing / Asianewsphoto]
|
Two Chinese businessmen recently bought two
water sources in British Columbia, Canada.
Immigration consultant Alex Liao said in an interview
with Reuters last week that he had clients looking to
spend at least $20 million to buy a well and set up a
bottling plant to export mountain water to China.
"One of my clients is exporting – I cannot believe it –
200 container loads of mineral water from B.C. to
China every single month," Liao told Reuters.
"Lots of people, right now, are buying wells."
Another Chinese businessman reportedly bought
another water source in Chilliwack in BC province
for $17 million.
"Canada is famous for its rich and clean fresh water,
which is very cheap and suitable to develop bottled-water
business," said Yuan Zhanling, former economic and
commercial counselor of the Consulate General of the
People's Republic of China in Vancouver.
"To invest in water resources, Chinese businessmen
need to be familiar with the related laws of the Canadian
government and pay attention to issues such as environment
and the interests of the local people, including the
First Nation in Canada," Yuan suggested.
"Canada often leaves Chinese consumers an impression
as resourceful, natural and clean, which is an advantage
of bringing Canadian bottled water to the market with
vast needs, especially the emerging high-end water market."
Daniel Cheng, a 33-year-old Beijinger who often
buys foreign bottled water brands, said he hasn't
found any Canadian bottled water brands in the
high-end supermarket in Beijing so far, but he would
love to try.
"My impression of Canada is that of a country with
many snow-capped mountains and clean air, so I
think the water quality must be very good, especially
compared to China," he said.
Wang Xi, a new mother with a nine-month-old baby,
who visited Canada in 2011, said she expected to
have some bottled water from Canada for making
formula milk for her baby and for her dog, a growing
market as well.
Having 9 percent reserve of the world's fresh water,
Canada has developed a bottled water industry and
numerous high-quality water sources that open to
private investors.
Canadian bottled water companies must also adhere
to provincial regulations when taking water at the
source. Some provincial governments are reviewing
their water and environment regulations to improve
water management.
In Canada, each province has the authority to
regulate its own water standards, which are based
on national guidelines for Canadian drinking
water quality.
In addition, companies which are members of the
Canadian Bottled Water Association (CBWA) must
adhere to standards set by the industry including
an annual unannounced plant inspection which
involves audits of product quality and plant operations.
China has seen a fast growing bottled-water market
in the past decade, with 20 percent increase in
average year-by-year.
For Chinese people, buying bottled water from
supermarket instead of drinking much cheaper tap
water was once a luxury and unreasonable western
life style.
However since the pockets of Chinese people are
becoming deeper, the bottled water industry has
boomed in the last two decades.
In 1930s, Germany built the first bottled water factory
in east China's Qingdao province. It was the only
bottled water producer till 1987 when China released
standards for bottled mineral water and encouraged
domestic production.
The competition, between different producers of
"purified water" and "mineral water", got fierce in 1990s.
Three to four major players and hundreds of small
newcomers seized the domestic bottled water market.
Foreign brands such as Dannon and Nestle entered
China at the beginning of the new century in buying
Chinese brands or set up factories directly.
Premium brands including Evian from France, which
entered the Chinese market in 1986, were a huge
success.
A report published in 2011 by Sino Monitor International,
a Beijing market research company, estimated that
the premium bottled water market would expand at
an annual rate of 80 percent over the next five years,
reaching annual sales of 10 billion yuan
($1.56 billion) by 2015.
No comments:
Post a Comment